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May 28 2014

thatsridicarus
Coca-Cola Hello Happiness (by Coca-Cola)
To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth -- a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.
awesome campaign, and glad to know that the money coca cola has been hogging goes to the good workers who need to call their family.
but then doest it mean they have to buy a coke bottle before using the phone booth? i can't imagine coke bottles being cheaper than payphones

unless they're able to get their used bottle caps back… then thats good
(via emaxtv)

March 30 2013

thatsridicarus

November 20 2012

thatsridicarus
The Meydan Bridge is a VIP entrance to the Meydan Racecourse, a mega structure that is able to accommodate over 60,000 spectators in a 1 mile long grandstand. When not used for races it serves as a business and conference integrated facility. The thing is, like many other things in Dubai, it's only used once (or so) a year. The rest of the time it's mostly abandoned. to be standing on this opulent mega structure, in the middle of the desert, miles away from the city, and with nobody around
(via Pinspire)
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