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thatsridicarus
Coca-Cola Hello Happiness (by Coca-Cola)
To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth -- a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.
awesome campaign, and glad to know that the money coca cola has been hogging goes to the good workers who need to call their family.
but then doest it mean they have to buy a coke bottle before using the phone booth? i can't imagine coke bottles being cheaper than payphones

unless they're able to get their used bottle caps back… then thats good
(via emaxtv)

Don't be the product, buy the product!

Schweinderl