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thatsridicarus
aibob:

Coke AndPepsi Designs Comparison


People seriously love their cola cans. Yet Coca-Cola and Pepsi are always tinkering with their packaging. The two regularly funnel marketing dollars into limited-run editions, and occasionally spend eye-popping sums on overhauling their brands. A few examples of the soda giants various looks from recent years.

Don't be the product, buy the product!

Schweinderl