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thatsridicarus
Nutrient Water vs Vitamin Water
Though the general idea might be that NW copied VW since VW is owned by Glaceau which was acquired by Coca Cola, and NW comes from a small company, a lot of people have pointed out that NW is in fact the original and VW copied NW's idea.
The reviews here are pretty vulgar though,
(via Mess+Noise)

Don't be the product, buy the product!

Schweinderl